They
therefore started designing and creating collections that were meant for a
wider audience, priced such that regular people who had a sense of style and
wanted to have a well-known brand-name they could afford; the idea was an
immediate success, and many designers followed in the footsteps of the Armani
brand, who created various new lines, such as Emporio Armani, Armani Jeans, and
others, opening stores around the world to sell their moderately price clothing
to a worldwide audience of fans. Many manufacturers and designers who had made
a name for themselves in the sports world, such as Lacoste, also found that
they could reach a much broader audience than tennis aficionados by designing
and selling designer menswear, featuring a wider variety of emporio armani t shirts , that carried the cachet of
the brand itself, while remaining affordable, and accessible to a mass-market.
Today,
almost all of the major designer labels who have created a worldwide audience,
by providing properly priced clothing, can be found in almost any part of the
globe. No piece of clothing is too pedestrian be properly merchandised; a good
example of this being the Armani T-shirt, which can be found almost anywhere in
the world. This trend is bound to continue unabated, as the profitability for
designers of having a mass-market series of products is undeniable, and a very
strong and compelling reason to continue to explore new ways to merchandise
their famous names, built on the back of their haute couture collections.
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